Ben & Jerry’s introduces new flavor Save Our Swirled
Since the very beginning, Ben & Jerry’s has been a company with a passion for social justice. They advocated for a broad range of causes over the years, and climate change is one Ben & Jerry’s takes particularly seriously. While they’ve been working tirelessly at cleaning up their own act and spreading the word around the world, they recognize that there’s power in numbers and know that passionate fans hold the greatest potential for positive change.
If it’s melted, it’s ruined.
Ben & Jerry’s created a flavor to bring attention to the issue of climate change. It’s called Save Our Swirled, featuring raspberry ice cream, marshmallow and raspberry swirls, plus dark and white fudge ice cream cones. It’s unlike any Ben & Jerry’s flavor before it. In the words of Chris Rivard, the Flavor Guru behind Save Our Swirled, “It’s sweet and refreshing with a chocolaty finish; truly a great flavor.”
How does Ben & Jerry’s tell the climate change story using ice cream? Dig out a chunky spoonful and you can’t help but notice the unique dark and white fudge ice cream cones that appear to be melting. Ben & Jerry’s stance on climate change and their ice cream is one in the same: If it’s melted, it’s ruined! Save Our Swirled is more than just the newest “swirled-class” flavor: it’s a climate change message you can’t ignore.
Ben & Jerry’s is encouraging fans in more than 35 nations around the world to take action and ensure that the UN climate talks in Paris end in success, with a plan for real and urgent action on climate change.
The new ‘Save Our Swirled’ ice cream in pints is available worldwide.
Source: Ben & Jerry’s