Häagen-Dazs is an ice cream brand, established by Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The business now has franchises throughout the United States and many other countries around the world.
Häagen-Dazs ice cream holds the distinction of being one of the few commercial ice cream brands not to use stabilizers such as guar gum, xanthan gum, or carrageenan. They do use corn syrup in many of their flavors, such as the Vanilla Swiss Almond, according to their website. The company also produces ice cream bars, ice cream cakes, sorbet, frozen yogurt, and gelato.
The philosophy of the Häagen-Dazs® brand is simple: find the purest and finest ingredients in the world and craft them into the best ice cream, sorbet, and frozen yogurt available. it is
a way of doing business that is as demanding as it is uncommon. and it is the reason why the Häagen-Dazs brand has epitomized fine ice cream for half a century.
Häagen-Dazs® Consumer Services
PO Box 2178
Wilkes-Barre, PA 18703 USA