McCain Revamps its Global Website
Toronto, Ontario – McCain Foods, the world-leading food company, has re-launched its global corporate website with a contemporary new look and added functionality. The revamped site, which went live in June, now gives users a clean, responsive design enabling them to browse corporate information on their pc, mobile or tablet with ease.
Bill Bartlett, Vice President, Global Corporate Communications at McCain Foods comments: “The renovation of the site was essential to accommodate the way we consume information, with mobile web usage now accounting for more than 30% globally1. The aesthetics of the site were also overhauled to offer a clean and simple design while also reflecting our agricultural roots – something which is hugely important to McCain as a global brand.
“We have many websites around the world targeting different audiences with a variety of information; McCain.com is our global, corporate hub where stakeholders can go to learn about our business as well as our history and heritage.”
In addition to undergoing an aesthetic and functional redesign, the new website will also leverage the wealth of information McCain is privy to as a world-leading food manufacturer, via the new ‘Information Hub’ – a section hosting news, videos, research, FAQs, for example.
Source: McCain Foods