Stouffer’s Rolls Out New Frozen Meal Line
SOLON, Ohio,Jun 4, 2015 – This June, STOUFFER’S®, provider of premium-quality frozen entrees, is launching STOUFFER’S® Fit Kitchen —delicious, wholesome and contemporary frozen meals. Packed with protein and modern flavors, Fit Kitchen meals provide an answer to a void in the freezer aisle – a hearty, satisfying meal that consumers can feel good about enjoying. Each Stouffer’s Fit Kitchen meal offers 25 or more grams of protein, paired with complex carbohydrates and crisp vegetables, delivering meals bursting with flavor.
This new sub-line has been years in the making, after STOUFFER’S identified a huge gap in offerings in the frozen aisle for men, with men eating 13 billion home alone dinners and spending 36 billion dollars a year on these eating occasions . But consumer research conducted by STOUFFER’S showed that many men don’t feel as though there are enough nutritious and satisfying meal options available in the frozen aisle.
“As a dad myself, I was a part of this demographic who really felt like there were a lack of options that catered to what I was looking for on nights when I needed a solo dinner,” said Tom Moe, the director of marketing at STOUFFER’S. “We challenged ourselves to come up with a product men will not only feel good about eating, but that will also provide protein that leaves you satisfied, and bring bold, delicious flavors to the table. We feel STOUFFER’S Fit Kitchen delivers just that.”
Fit Kitchen offers six protein-packed meal options made with mouthwatering flavors and whole food ingredients: STEAK FAJITA, CILANTRO LIME CHICKEN, ROTISSERIE SEASONED TURKEY,MONTEREY CHICKEN, BOURBON STEAK, OVEN ROASTED CHICKEN. While never lacking on modern flavors, these new recipes were created with nutrition in mind – from using healthier cooking methods, like grilling or oven-roasting, to using herbs instead of oil to season and bring a burst of flavor.
“STOUFFER’s understands that many Americans strive to eat healthier and be healthier,” said Rhonda Richardson, nutrition communication manager at Nestlé. “Fit Kitchen can help get you on the right track to a healthier life through a protein-packed, well-portioned meal.”
True to all STOUFFER’S products, Fit Kitchen uses quality ingredients in every meal and prepares them similar to how consumers would prepare them at home in their own kitchen. From the diced sweet potatoes, to the red and green peppers, Stouffer’s picks their vegetables at the peak of perfection. Fit Kitchen is an easy and convenient way to enjoy a protein-packed, delicious meal in a snap.